Suzanne Aaronson is an atypical business-woman. She received her BA from The American University of Paris with a dual degree in European Cultural Affairs and French Literature, she has lived in six different countries and speaks French and Spanish . She has traveled extensively since childhood and been exposed to a multi-cultural life from a young age. From her valuable business experience from the fast-paced corporate office floors specializing in Business Development and Marketing, Suzanne has applied her business skills and lifestyle sourcing passion into building Suzanne’s Files.

Combining her creative approach and corporate & marketing business know-how, Suzanne Aaronson, who is highly entrepreneurial, set up her London office as “The S Files Service” in 2001, providing friends and their friends with exclusive information on some of the best of the world’s niche lifestyle options, providing a personal quality lifestyle service for the affluent and discerning. At any given time, 200 individuals were accessing Suzanne’s accordion files and international network of contacts. She had been sourcing, uncovering and disseminating quality lifestyle information as a hobby since she was 21 years old. She has built an impressive “who’s who” of more than 50 international contributors who reside in countries all over the world. Many are in lifestyle-related businesses; others are friends and acquaintances - those with great taste she has met along her travels.

Suzanne combines a discerning sense for research and vetting with the service acumen of a private banker who well understands her client needs and tastes. Her critical eye and senses continuosly search for the truly special. Firmly seeking her targets, Suzanne Aaronson’s approach to both her clients and resources is being a consultative door-opener. Her London office is a hubbub of researchers, designers and ivy league assistants helping to sort of the “best from the rest” and secure timely delivery of the weekly E-Digests where she has grown her dedicated readership to 40,000 affluent subscribers in under one year.

Suzanne Aaronson has for years been a trusted source of life style information to some of the world’s most discerning consumers, and setting up her office and Suzanne’s Files as a business has allowed thousands of like-minded individuals to share the same short-cut to making the most of their precious time away from the office through the searchable website, www.suzannesfiles.com, as well as the private client service, The S Files Service.

Suzanne’s Files is just that. Through years of personal travel, networking with savvy insiders and extensive research, Suzanne Aaronson has made it her mission to sweep up the best and discard the rest of the finest lifestyle services, destinations and experiences all over the world. The result is a Gold-Rolodex for affluent, time-deprived and discerning individuals, who want interesting experiences and inspiring destinations but have no time to source them, nor to make the wrong choices.

Suzanne’s Files is carefully curated to this demanding audience in the knowledge that “The Best” could mean an ornate Venetian Palazzo, but also the simple beach-hut in Krabi, Thailand; that “Luxury” changes its meaning with every new coat it’s wrapped in; and that beauty, as all things sensuous, will always be in the senses of the beholder. You’ll find Files on the overtly luxurious but mostly you’ll find what others couldn’t: the unusual, the hidden, sometimes undiscovered.

Every file represents Suzanne’s hand-picked selection and careful vetting via her trusted international network, and she is strict that her opinion cannot be bought for money or charm. Peeled away are trends, PR bias and sales spiels, and left are honest, to-the-point descriptions of tried-and-tested destinations and experiences. She considers herself a strict advisor to her dedicated readership of 40,000 35-65 year-olds that each Wednesday receive her latest e-digest of savvy inspirations.

“I admire businesses that offer attention to detail and service; who simply do things better than their more mundane peers. I ask readers to write to me if their experience of any of my files differs from mine. The hundreds of emails I receive weekly from readers most often ignites ‘I love and trust your taste. Thanks for delivering quality so easy to digest!’” says Suzanne.

Suzanne is American and currently living in London. Suzanne’s Files launched Summer, 2006

Previous Experience

Aside from the brand and market expansion of The S Files from a private client service to a subscription based direct marketing e-platform, Suzanne has been intimately involved in every component of her business - the market research, business models, design elements, functionality and editorial voice of the Suzanne’s Files web service. Suzanne is also an avid fundraiser in contact with over 100 VCs.

Prior to her full-time engagement of her business, Suzanne was the VP of International Business Development at the New York and London offices of Winstar Communications (working for a #1 business website, ranked by Fortune magazine for 2000 and 2001) where she brought in revenues via sponsorships, affiliate deals, content syndication and white label site creation via banks, technology/service providers and trade associations. Before that, Suzanne was the Director of Strategic Development for the CBS New Media Division’s New York office, where she created a B2B horizontal “how to” website, television program & news radio segment and implemented synergistic programming between CBS Media platforms which increased the target audience to attract new advertisers, yielding an additional revenue. She brought the Office.com joint venture to CBS and moved to Winstar (owned office.com) to head up Biz Dev.